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ENGAGED!: Outbehave Your Competition to Create Customers for Life Gregg Lederman
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Most recent articles by Gregg Lederman
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Select a valid country. Please enter 5 or 9 numbers for the ZIP Code. Handling time. Will usually ship within 2 business days of receiving cleared payment - opens in a new window or tab. Taxes may be applicable at checkout. Lederman said Brand Integrity works daily to create the kind of environment that facilitates employee engagement and to "practice what they preach. Twice a year, he said, employees provide confidential input into how consistently others in their work area are living the brand. The important follow-up is in the hands of the managers.
Books ENGAGED! Outbehave Your Competition to Create Customers for Life
Lederman explains that 1 percent of a company's success comes from how employees are trained, while the other 99 percent comes from management creating reminders for the workforce. And it's not enough for management to list company values for employees; there must be measurable behaviors behind those values. For example, if management asks staff to be customer-focused, each employee may execute that differently. The message he's most eager to get across in his work with Brand Integrity and his book is that there is "an employee engagement crisis going on.
If companies are not worried about the lack of engagement, they should be.